Marketing & Content
Real-world social media work for PHA Icemen Hockey — managing the content calendar, designing graphics, and writing posts for Facebook and Instagram.
PHA Icemen Hockey
For the 2025–26 season, I managed social media content for PHA Icemen Hockey. I owned the full workflow: planning the content calendar, designing all graphics from scratch in Canva, writing post copy, and publishing to Facebook — with every post automatically synced to Instagram.
Every graphic shown below was made by me. This was real-audience work with quick turnarounds: game-day hype posts, score updates the same night as games, player spotlights, and season announcements — all designed and written in-house.
Tryout announcement — urgency-driven graphic promoting 16U AA & AAA Icemen open tryouts.
2025–26 season
Tryout recruitment post — encouraging players to find their fit with the 16U Icemen program.
2025–26 season
New Year post — kicking off the new year with a celebratory branded graphic for the Icemen community.
2025–26 season
Thanksgiving holiday post — branded graphic celebrating the Icemen hockey family with a seasonal message.
2025–26 season
Veterans Day tribute — honoring veterans and their families on behalf of the PHA Icemen community.
2025–26 season
Halloween holiday post — spooky-season branded graphic designed to drive fan engagement.
2025–26 season
Sponsor spotlight — recognizing Envirosafe Stripping, Inc. as a 14U team sponsor for the season.
2025–26 season
Sponsor spotlight — recognizing Easley & Rivers as a sponsor of the 18U team.
2025–26 season
Tournament send-off post — rallying fans as teams headed to the CCM Motown Tournament in Detroit.
2025–26 season